Marketing Education Review (MER)

Marketing Education Review is a great resource for instructors to find innovative, evidence-based tools and techniques to improve classroom instruction and the student learning experience. Its focus is to promote innovative approaches to curriculum design, student learning and faculty development through pedagogical research that advances our understanding of marketing education. Papers must provide empirical outcomes demonstrating effectiveness or theoretical contribution. Potential contributors are encouraged to consider quasi-experimental or stronger designs when possible, in keeping with best practices in assessment. Student opinion surveys alone are insufficient evidence of effectiveness. Marketing Education Review is also a place where theories can be developed and explored. For example, sales management models of motivation could be applied to understand how incentives can drive student learning outcomes and whether retention of learning occurs. Historically, Marketing Education Review has served the US research community, and is now moving towards internationalization, through continuing work to diversify authorship and editorial board representation. Published articles showcase effective programmatic, course, and classroom strategies that can be adopted by marketing faculty.

Marketing Education Review (MER) is :-

• International, Peer-Reviewed, Open Access, Refereed, curriculum design, student learning, faculty development, pedagogical research, empirical outcomes, effective programmatic, promote innovative approaches , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1052-8008, E-ISSN: 2153-9987, Established: 1990, Impact Factor: 3.1
• Provides Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE