Journal of Vacation Marketing (JVM)

The Journal of Vacation Marketing is a peer‑reviewed international academic journal that provides a platform for original research advancing understanding of marketing theory and practice in tourism and travel contexts. Founded in 1994, the journal has built a strong reputation for publishing rigorous empirical, conceptual, and applied studies that explore consumer behaviour, destination marketing strategy, services marketing, and the marketing of tourism‑related businesses and attractions. Its audience includes academic researchers, marketing professionals, tourism planners, and policy makers interested in the nexus of tourism demand, marketing strategy, and service delivery. Journal topics range from analyses of tourist choice behaviour and decision‑making processes, digital and social media marketing strategies, branding of destinations, sustainable tourism marketing, and the impacts of emerging technologies on travel preferences. Scholarly articles often employ quantitative, qualitative, and mixed‑method approaches to provide both theoretical insights and actionable implications for practitioners in the tourism and hospitality sectors. The journal emphasizes research that contributes to both academic knowledge and real‑world marketing decision‑making. Journal of Vacation Marketing is indexed in major abstracting services including Scopus and the Social Sciences Citation Index (Web of Science), underscoring its standing in the fields of tourism and marketing research.

Journal of Vacation Marketing (JVM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Tourism, Leisure and Hospitality Management, ourist behaviour, destination marketing, hospitality marketing, related services industries., Tourist choice behaviour and decision making, Tourist use and engagement with emerging digital technologies, Artificial Intelligence and its implications for tourism marketing and tourist behaviour , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1356-7667, E-ISSN: 1479-1870, Established: 1994, Impact Factor: 5.0
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE