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Journal of Strategic Marketing (JSM)

Publisher :

Taylor & Francis

Scopus Profile
Peer reviewed only
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Open Access
  • SBU analysis
  • decision making
  • Market and industry stakeholder needs

    • +4

e-ISSN :

1466-4488

Issue Frequency :

8-issues-year

Impact Factor :

3.7

p-ISSN :

0965-254X

Est. Year :

1993

Mobile :

4402080520500

DOI :

YES

Country :

United Kingdom

Language :

English

APC :

YES

Impact Factor Assignee :

GOOGLE SCHOLAR

Email :

enquiries@taylorandfrancis.com

Journal Descriptions

Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. To consider the role of marketing as an orientation of management at the strategic level of organizations. Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents. To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles.


Journal of Strategic Marketing (JSM) is :

International, Peer-Reviewed, Open Access, Refereed, SBU analysis, decision making, Market and industry stakeholder needs, Marketing philosophy, Relationship Marketing, Marketing effectiveness, strategic levels , Online or Print, 8-issues-year Journal

UGC Approved, ISSN Approved: P-ISSN - 0965-254X, E-ISSN - 1466-4488, Established in - 1993, Impact Factor - 3.7

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Indexed in Scopus, WoS

Not indexed in DOAJ, PubMed, UGC CARE

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