Journal of Social Marketing (JSM)

The Journal of Social Marketing (JSOCM) publishes research that develops and integrates marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good. A marketing philosophy centres on making customers happy — and doing it better than competitors can. Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment. This journal publishes research across a wide array of health, environment and social issues in any of the following areas: Conceptual social marketing studies Social marketing theory development Literature reviews examining the social marketing evidence base Evaluation of social marketing programs/interventions Formative research and consumer/market insight studies Segmentation studies Studies evaluating and/or experimenting with any aspect of the social marketing mix Behaviour change studies Downstream/midstream/upstream social marketing programs/interventions Please note the agreed definition that: 'Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good' (endorsed by the Boards of Australian Association of Social Marketing (AASM), European Social Marketing Association (ESMA), and International Social Marketing Association (iSMA)). While social marketers may use social media, this journal does not focus on research that is solely about social media use.

Journal of Social Marketing (JSM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Social Marketing, Behavior Change, Public Health, Environmental Sustainability, Community Development, Social Policy , Online or Print , Monthly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 2042-6763, E-ISSN: 2042-6771, Established: 2011, Impact Factor: 2.6
• Provides Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE