Journal of Services Marketing (JSM)

Publisher : Emerald Publishing Limited

Services Marketing Consumer Behavior Service Design

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e-ISSN 2054-1651

p-ISSN 0887-6045

Issue Frequency 10-issues-year

Impact Factor 4.5

Est. Year 1987

Mobile 4401133231381

DOI YES

Language English

APC YES

Impact Factor Assignee Google Scholar

Email mrosenba@citadel.edu

Journal Descriptions

Journal of Services Marketing addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries. The Journal of Services Marketing (JSM) is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach. JSM will be an outlet for research that is: unique and interesting research on services marketing in a contemporary global world from a diverse range of methodological, philosophical and theoretical approaches situated within either a pure or applied research tradition well-grounded theoretical conceptualisation rigorous and appropriate research methodology well written and of clear relevance and interest to services marketing scholarship and practice. JSM is keen to publish manuscripts that address contemporary issues relevant to services marketing that make a clear contribution to services marketing scholarship and practice. Topics currently of interest to the editors are: The role of services in transforming society and consumer lives New methodological approaches for service research Services marketing and the bottom-of-the pyramid The role of new technologies and interactivity Off-shoring and outsourcing of services Servitization Service design Co-creation and third-parties Crowd-sourcing The future and key trends in the practice of services marketing: what researchers need to know Micro-businesses, cottage industries and the service sector Social service enterprises Viewing service(s) through a new lens.

Journal of Services Marketing (JSM) is :-

International, Peer-Reviewed, Open Access, Refereed, Services Marketing, Consumer Behavior, Service Design, Innovation, Technology and Digital Services, Entrepreneurship , Online or Print , 10-issues-year Journal
UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0887-6045, E-ISSN: 2054-1651, Established: 1987, Impact Factor: 4.5
Provides Crossref DOI
Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE