Journal of Retailing (JOR)

The Journal of Retailing is a leading peer-reviewed academic journal that focuses on advancing knowledge in the field of retailing and related disciplines. Established in 1925, it is one of the oldest and most respected journals dedicated to retail research. The journal publishes high-quality theoretical and empirical research that contributes to understanding retail strategy, shopper behavior, supply chain management, omnichannel retailing, and technological innovations in retail environments. It serves as a critical platform for scholars, practitioners, and policymakers interested in contemporary retail challenges and opportunities. The journal emphasizes interdisciplinary approaches, integrating insights from marketing, economics, psychology, and operations management. Topics such as digital transformation, sustainability in retail, customer experience, and data-driven decision-making are frequently explored. The Journal of Retailing is widely indexed in major academic databases and is recognized for its rigorous review process and impactful contributions to both academia and industry. It plays a vital role in shaping modern retail practices and informing strategic decisions across global markets.

Journal of Retailing (JOR) is :-

• International, Peer-Reviewed, Open Access, Refereed, Retail Management, Store operations, merchandising, pricing strategies, Branding, promotions, customer relationship management, Shopping patterns, decision-making, customer experience, E-commerce & Digital Retailing, Online platforms, omnichannel strategies, mobile commerce, Logistics, inventory management, retail networks, Service quality, customer satisfaction, retail services, Data Analytics in Retail, AI, big data, personalization, predictive analytics , Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0022-4359, Established: 1993, Impact Factor: 10.2
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE