Journal of Research in Marketing and Entrepreneurship (JRME)

Publisher : Emerald Publishing Limited

Marketing Entrepreneurship Small Business Management

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e-ISSN 1471-521X

p-ISSN 1471-5201

Issue Frequency Quarterly

Impact Factor 3.1

Est. Year 1999

Mobile 4401133231381

DOI YES

Language English

APC YES

Impact Factor Assignee Google Scholar

Email WesleyFriske@MissouriState.edu

Journal Descriptions

Journal of Research in Marketing and Entrepreneurship publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought-provoking, and critical thinking has progressed rapidly. The Journal of Research in Marketing and Entrepreneurship (JRME) stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: The size and structure of the entrepreneurial enterprise. SMEs and micro businesses approach marketing Intrapreneurship The role of entrepreneurship in marketing The role of marketing in entrepreneurship How do successful entrepreneurs market their product and services? Competencies necessary for the successful entrepreneur The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes The influence of external help, support, and personal contact networks Opportunity recognition Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs Strategic and management issues that pertain to marketing Cultural and sociological perspectives of the entrepreneur Cross-cultural studies and work on developing economies Appropriate research methodologies.

Journal of Research in Marketing and Entrepreneurship (JRME) is :-

International, Peer-Reviewed, Open Access, Refereed, Marketing, Entrepreneurship, Small Business Management, Strategic Management, Organizational Development, Innovation , Online or Print , Quarterly Journal
UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1471-5201, E-ISSN: 1471-521X, Established: 1999, Impact Factor: 3.1
Provides Crossref DOI
Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE