Journal of Public Policy & Marketing (JPP&M)

The Journal of Public Policy & Marketing (JPP&M) is a respected quarterly scholarly journal that has been advancing research at the crossroads of marketing and public policy since its inception in 1979. Published by SAGE Publications on behalf of the American Marketing Association (AMA), JPP&M serves as a premier forum for interdisciplinary scholarship that examines how marketing practices affect, and are affected by, public policy and regulatory environments. It spans a wide array of topics including consumer privacy, social responsibility, public health, regulation and deregulation, vulnerable populations, ethical marketing, and environmental sustainability. The journal publishes rigorous empirical research, conceptual papers, and analytical reviews that contribute to both theory and practice by illuminating the policy implications of marketing activities and offering insights that can inform decision‑making by firms, policymakers, and public stakeholders. With its scholarly emphasis on societal impact and academic rigor, JPP&M encourages work that not only advances academic understanding but also has relevance for real‑world policy debates. It draws contributions from diverse disciplines such as business, economics, law, public administration, and social sciences. Through quarterly issues, JPP&M consistently disseminates research that shapes the dialogue on how marketing intersects with societal norms, governance frameworks, and policy challenges in a rapidly changing global context.

Journal of Public Policy & Marketing (JPP&M) is :-

• International, Peer-Reviewed, Open Access, Refereed, Business and International Management, Marketing, Public Administration, regulation and deregulation, privacy and data issues, health and nutrition policy, environmental and sustainability implications, vulnerable populations, conomics, law, public policy, sociology, psychology, and related fields, making JPP&M a key resource for researchers, policymakers , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0743-9156, E-ISSN: 1547-7207, Established: 1979, Impact Factor: 4.7
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE