Journal of Product & Brand Management (JPBM)

Publisher : Emerald Publishing Limited

Brand Management Product Management Marketing

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e-ISSN 2054-1643

p-ISSN 1061-0421

Issue Frequency Monthly

Impact Factor 7.1

Est. Year 1992

Mobile 4401133231381

DOI YES

Language English

APC YES

Impact Factor Assignee Google Scholar

Email Cleopatra.Veloutsou@glasgow.ac.uk

Journal Descriptions

Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world. The Journal of Product and Brand Management (JPBM) is proudly international and interdisciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline. We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place or political brands.

Journal of Product & Brand Management (JPBM) is :-

International, Peer-Reviewed, Open Access, Refereed, Brand Management, Product Management, Marketing, Consumer Behaviour, International Business, Strategic Management, Marketing Strategy , Online or Print , Monthly Journal
UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1061-0421, E-ISSN: 2054-1643, Established: 1992, Impact Factor: 7.1
Provides Crossref DOI
Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE