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Journal of Political Marketing (JPM)

Publisher :

Taylor & Francis

Scopus Profile
Peer reviewed only
Scopus Profile
Open Access
  • Voter segmentation
  • Candidate positioning
  • Use of multivariate statistical modeling

    • +6

e-ISSN :

1537-7865

Issue Frequency :

Quarterly

Impact Factor :

1.9

p-ISSN :

1537-7857

Est. Year :

2002

Mobile :

18003541420

DOI :

YES

Country :

United States

Language :

English

APC :

YES

Impact Factor Assignee :

GOOGLE SCHOLAR

Email :

enquiries@taylorandfrancis.com

Journal Descriptions

The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters The journal is highly selective in publishing only the most advanced conceptual, strategic and quantitative oriented work from academics around the world. It is vital reading for politicians, candidates, political party officials, consultants, corporate lobbyists, pollsters, media specialists, journalists, business executives, managers, and academics in democracies around the world. The journal's focus includes current and predicted future trends such as the application of Big Data and Analytics to politics. It offers a new approach to the use of innovative marketing in the commercial marketplace. Political campaign organizations use real-time data to direct and re-direct political commercials in the most cost-effective manner.


Journal of Political Marketing (JPM) is :

International, Peer-Reviewed, Open Access, Refereed, Voter segmentation, Candidate positioning, Use of multivariate statistical modeling, consultants, corporate lobbyists, pollsters, media specialists, journalists, business executives , Online or Print, Quarterly Journal

UGC Approved, ISSN Approved: P-ISSN - 1537-7857, E-ISSN - 1537-7865, Established in - 2002, Impact Factor - 1.9

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Indexed in Scopus, WoS

Not indexed in DOAJ, PubMed, UGC CARE

Indexing

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