Journal of Philanthropy and Marketing (JPM)

The Journal of Philanthropy and Marketing is a quarterly peer-reviewed academic journal dedicated to advancing knowledge at the nexus of philanthropy and marketing science. Originating around 2021 from its predecessor titles in nonprofit and voluntary-sector marketing, it provides a global platform for rigorous research that examines how marketing concepts, strategies, and analytical methods inform philanthropic behavior and nonprofit engagement in a rapidly evolving social landscape. The journal publishes original empirical research, conceptual papers, and critical reviews that address key issues such as donor motivations, nonprofit branding and communication, digital fundraising, corporate social responsibility, volunteer behavior, and market-oriented nonprofit strategy. By integrating insights from marketing, sociology, nonprofit management, and behavioral science, the journal enhances understanding of how organizations engaged in social causes can effectively connect with stakeholders, promote prosocial actions, and influence community outcomes. Its interdisciplinary approach strengthens the evidence base for marketing interventions that support charitable giving, resource mobilization, and societal well-being. For scholars, practitioners, and policymakers, the journal offers actionable insights that translate theoretical knowledge into strategic marketing and philanthropic practice, fostering collaborations that elevate the role of marketing in driving social impact and sustainable nonprofit success.

Journal of Philanthropy and Marketing (JPM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, General Business, Management and Accounting, intersection of philanthropy, nonprofit studies, marketing principles, strategies, and communication influence philanthropic behavior, nonprofit engagement, charitable giving, prosocial activity, social welfare promotion, Contributing authors explore diverse topics such as donor behavior, nonprofit branding and fundraising strategies, corporate social responsibility, digital engagement for charitable causes, volunteer recruitment and retention, social enterprise marketing , Online , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN E-ISSN: 2691-1361, Established: 2021, Impact Factor: 1.4
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE