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Journal of Marketing Theory and Practice (JMTP)

Publisher :

Taylor & Francis

Scopus Profile
Peer reviewed only
Scopus Profile
Open Access
  • the fragmentation of the field of marketing
e-ISSN :

1944-7175

Issue Frequency :

Quarterly

Impact Factor :

4.4

p-ISSN :

1069-6679

Est. Year :

1992

Mobile :

18003541420

DOI :

YES

Country :

United States

Language :

English

APC :

YES

Impact Factor Assignee :

GOOGLE SCHOLAR

Email :

enquiries@taylorandfrancis.com

Journal Descriptions

Journal of Marketing Theory and Practice is now listed in the Emerging Sources Citation Index The Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing. As reflected by the journal’s title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant. The Journal of Marketing Theory and Practice was the first high quality general marketing journal to require the pairing of academic sensibilities toward research with high potential for application of findings “on Monday morning” by marketing practitioners. The journal provides a unique outlet for publishing managerially relevant articles across a broad range of marketing subjects – an alternative to the fragmentation of the field of marketing into many sub-disciplines each represented by a specialty journal. With a decidedly international inclusiveness in terms of authors and reviewers, the Journal of Marketing Theory and Practice values and publishes both conceptual (non-empirical) and empirical work. The journal is also unbiased in preference to methodologies employed in empirical papers so long as the methodological approach properly fits the study’s aims and research questions. Peer Review Policy: All research articles in this journal have undergone an initial editor screening and rigorous peer review by three anonymous expert referees. All research articles peer review is double anonymized.


Journal of Marketing Theory and Practice (JMTP) is :

International, Peer-Reviewed, Open Access, Refereed, the fragmentation of the field of marketing , Online or Print, Quarterly Journal

UGC Approved, ISSN Approved: P-ISSN - 1069-6679, E-ISSN - 1944-7175, Established in - 1992, Impact Factor - 4.4

Provide Crossref DOI

Indexed in Scopus, WoS

Not indexed in DOAJ, PubMed, UGC CARE

Indexing

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Scopus
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WoS
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