Journal of Marketing Management (JMM)

Founded by Michael J. Baker, the Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum. The JMM explicitly desires to see all paradigmatic traditions contribute to debates on marketing theory and practice. This includes traditional, predominantly managerial contributions aligned with logical empiricist perspectives, through to interpretive and Consumer Culture Theoretic (CCT) reflections on marketing's role in providing the resources for identity building and self-affirmation, as well as the negative ramifications of consumption on individuals and communities. Studies that engage with both the light-side and dark-side of marketing and consumer practice are welcome. Going beyond these two research orientations, the JMM seeks to support a number of other important paradigmatic traditions including Marxist and Neo-Marxist perspectives, postmodern interpretations of marketing and consumer practice, postcolonial understandings, macromarketing and Transformative Consumer Research (TCR) interventions, to name just a few which further marketing thought. The paradigmatic pluralism of the JMM is underwritten by a belief that marketing scholarship must be theoretically embedded and reflexive if it is to enhance our knowledge of marketing theory and practice(s).

Journal of Marketing Management (JMM) is :-

• International, Peer-Reviewed, Open Access, Refereed, marketing management, consumer practice, postcolonial understandings, macromarketing and Transformative Consumer Research, Marxist and Neo-Marxist perspectives, postmodern interpretations of marketing , Online or Print , Semi-monthly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0267-257X, E-ISSN: 1472-1376, Established: 1985, Impact Factor: 3.5
• Provides Crossref DOI

• Indexed in: Scopus, WoS

• Not indexed in DOAJ, PubMed, UGC CARE