Journal of Marketing Education (JME)

The Journal of Marketing Education (JME) is an international, triannual peer-reviewed journal first published in 1979 and currently issued three times per year by SAGE Publications. It serves as the leading academic outlet for research on marketing pedagogy, offering a dedicated forum for scholars and educators to share insights that improve how marketing is taught across undergraduate and graduate programs. The journal publishes empirical studies, conceptual papers, teaching cases, curriculum analyses, and reviews that address contemporary challenges in marketing education. Its content spans a breadth of topics including effective teaching strategies, experiential learning exercises, technology-enhanced instruction, assessment of student learning, integration of ethical and cultural issues into coursework, and alignment of academic programs with industry expectations. JME aims not only to disseminate rigorous research but also to influence classroom practice, promoting scholarship that bridges theoretical innovation and practical application for marketing educators. The journal’s readership includes faculty members, instructional designers, graduate students, and educational policymakers who seek evidence-based approaches to enhance student engagement and learning outcomes. The journal’s long history and editorial leadership reflect its substantial role in shaping conversations about quality and effectiveness in marketing education globally.

Journal of Marketing Education (JME) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, Education, teaching methods, curriculum development, pedagogical techniques, effective classroom technologies, assessment of learning outcomes, ethical considerations in marketing pedagogy , Online or Print , Triennially Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0273-4753, E-ISSN: 1552-6550, Established: 1979, Impact Factor: 4.1
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE