Journal of Macromarketing (JM)

Journal of Macromarketing is a respected international scholarly journal that has been in continuous publication since 1981, providing a leading forum for research on the intersection of markets, marketing practices, and societal outcomes. Emphasizing high-level analyses rather than firm-level or individual consumer behavior alone, the journal encourages contributions that deepen understanding of how marketing operates within larger social systems and shapes economic, ethical, and environmental conditions. As a quarterly publication from SAGE Publications in partnership with the Macromarketing Society, it invites empirical studies, conceptual frameworks, theoretical essays, and policy analyses that challenge traditional marketing paradigms and address pressing global issues such as sustainability, welfare, social justice, and market development. Its multidisciplinary scope encompasses insights from business, sociology, economics, and public policy to illuminate complex relationships between markets and society, making it essential reading for scholars focused on systemic, long-term, and societal implications of marketing activities. The journal’s contributions are widely indexed, and it supports rigorous peer review, encouraging scholarship that not only advances academic understanding but also informs public discourse and marketing practice.

Journal of Macromarketing (JM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, Marketing and public policy, economic development, societal quality of life, Marketing systems and societal outcomes, Historical, ethical, and sustainability dimensions of marketing, Societal effects of market institutions, consumption, and market regulation Its multidisciplinary orientation draws from marketing, sociology, economics, management, public policy, and environmental studies , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0276-1467, E-ISSN: 1552-6534, Established: 1981, Impact Factor: 2.3
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE