Journal of International Marketing (JIM)

The Journal of International Marketing is a prestigious, peer‑reviewed academic journal dedicated to advancing the knowledge and practice of international marketing theory and research. It serves as a key outlet for scholarly work that examines how firms engage in marketing activities across national and cultural boundaries, addressing both conceptual frameworks and empirical investigations. The journal’s scope includes understanding global consumer behavior, designing strategies for global market entry and exit, analyzing cross‑cultural brand management, and studying the influence of socio‑economic and technological changes on international marketing practices. Contributions often combine rigorous research methodologies — quantitative, qualitative, and mixed methods — with practical insights relevant to scholars, educators, and practitioners in global business environments. JIM places a strong emphasis on bridging theory and managerial relevance, challenging conventional marketing paradigms by integrating international perspectives that reflect the complexities of globalization. The journal promotes innovative thought in areas such as emerging market strategies, global sustainability in marketing, digital marketing in international contexts, and cross‑cultural market segmentation. JIM is widely indexed in major academic databases and recognized for its impact in marketing scholarship, making it a leading voice in shaping how marketing knowledge evolves in response to worldwide business challenges.

Journal of International Marketing (JIM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Economics and Econometrics, Business and International Management, Marketing, ross‑cultural marketing, international consumer behavior, global branding, market entry and exit strategies , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1069-031X, E-ISSN: 1547-7215, Established: 1993, Impact Factor: 4.2
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE