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Journal of Interactive Advertising (JIA)

Publisher :

Taylor & Francis

Scopus Profile
Peer reviewed only
Scopus Profile
Open Access
  • incorporate new technologies
  • emerging theories
  • cutting-edge interactive media

    • +5

e-ISSN :

1525-2019

Issue Frequency :

Quarterly

Impact Factor :

7.4

Est. Year :

2000

Mobile :

18003541420

DOI :

YES

Country :

United States

Language :

English

APC :

YES

Impact Factor Assignee :

GOOGLE SCHOLAR

Email :

enquiries@taylorandfrancis.com

Journal Descriptions

The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive focus on interactivity. Through the exploration of both theoretical and empirical implications related to interactive advertising, JIA contributes to a more comprehensive understanding of the role of advertising in this dynamic process. JIA recognizes the vital role of technological advancements in driving interactivity and seeks to incorporate new technologies, emerging theories, and cutting-edge interactive media into advertising research methodologies and approaches. To this end, we encourage submissions covering a broad range of topics related to interactive advertising, including the role of interactivity in advertising effectiveness, media interactivity, global and multicultural perspectives, research methodologies, and the economic and social impact of interactive advertising.


Journal of Interactive Advertising (JIA) is :

International, Peer-Reviewed, Open Access, Refereed, incorporate new technologies, emerging theories, cutting-edge interactive media, advertising effectiveness, media interactivity, global and multicultural perspectives, research methodologies, the economic and social impact , Online Quarterly Journal

UGC Approved, ISSN Approved: P-ISSN , E-ISSN - 1525-2019, Established in - 2000, Impact Factor - 7.4

Provide Crossref DOI

Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE

Indexing

Scopus Profile
Crossref

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