Journal of Global Fashion Marketing (JGFM)

The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. The JGFM vision: JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” JGFM aims to: 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.

Journal of Global Fashion Marketing (JGFM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Fashion Marketing Research Methodology, Fashion Marketing Cases, Luxury Marketing, Culture and Design Marketing, Fashion Consumer Behavior, Fashion Merchandising, Fashion Retailing and Distribution, Fashion Marketing Communications, Fashion Business Marketing, Fashion Forecasting System, Global pricing issues , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 2093-2685, E-ISSN: 2325-4483, Established: 2010, Impact Factor: 3.3
• Provides Crossref DOI

• Indexed in: Scopus, WoS

• Not indexed in DOAJ, PubMed, UGC CARE