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Journal of Consumer Marketing (JCM)

Publisher :

Emerald Publishing Limited

Scopus Profile
Peer reviewed only
Scopus Profile
Open Access
  • Consumer Behavior
  • Marketing Management
  • Brand Management

    • +4

e-ISSN :

2052-1200

Issue Frequency :

Bi-Monthly

Impact Factor :

3.3

p-ISSN :

0736-3761

Est. Year :

1984

Mobile :

4401133231381

DOI :

YES

Country :

United Kingdom

Language :

English

APC :

YES

Impact Factor Assignee :

Google Scholar

Email :

dasn@appstate.edu

Journal Descriptions

Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies. We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. Journal of Consumer Marketing (JCM) seeks to blend both theory and practice "Addressing contemporary and emergent issues in the field of marketing, JCM focuses on publishing articles that blend rigorous consumer research with an understanding of practical issues and challenges facing marketing managers. As an applied discipline, marketing looks to its leading journals to blend theory and practice, thereby offering significant benefits to both – this is where JCM stands out and achieves impact."


Journal of Consumer Marketing (JCM) is :

International, Peer-Reviewed, Open Access, Refereed, Consumer Behavior, Marketing Management, Brand Management, Advertising, Market Research, International Marketing, Strategic Marketing , Online or Print, Bi-Monthly Journal

UGC Approved, ISSN Approved: P-ISSN - 0736-3761, E-ISSN - 2052-1200, Established in - 1984, Impact Factor - 3.3

Provide Crossref DOI

Indexed in Scopus, WoS

Not indexed in DOAJ, PubMed, UGC CARE

Indexing

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WoS
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