Journal of Consumer Marketing (JCM)
Journal Descriptions
Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies. We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. Journal of Consumer Marketing (JCM) seeks to blend both theory and practice "Addressing contemporary and emergent issues in the field of marketing, JCM focuses on publishing articles that blend rigorous consumer research with an understanding of practical issues and challenges facing marketing managers. As an applied discipline, marketing looks to its leading journals to blend theory and practice, thereby offering significant benefits to both – this is where JCM stands out and achieves impact."
Journal of Consumer Marketing (JCM) is :-
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International, Peer-Reviewed, Open Access, Refereed, Consumer Behavior, Marketing Management, Brand Management, Advertising, Market Research, International Marketing, Strategic Marketing , Online or Print , Bi-Monthly Journal
- UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0736-3761, E-ISSN: 2052-1200, Established: 1984, Impact Factor: 3.3
- Provides Crossref DOI
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Indexed in: Scopus, WoS
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Not indexed in DOAJ, PubMed, UGC CARE
