Journal of Consumer Affairs (JCA)

The Journal of Consumer Affairs is a distinguished peer-reviewed academic journal dedicated to advancing research on consumer issues that influence individual and household well-being in the marketplace. Launched in 1967, it has served as a key platform for interdisciplinary scholarship that analyses the economic, behavioural, social, legal and policy dimensions of consumer experiences. The journal encourages research that adopts the consumer’s point of view, emphasizing decision-making processes, consumer education, financial literacy, consumer protection, marketing practices, public policy, and the societal implications of market behaviour on consumers. Its articles span quantitative, qualitative and mixed-method research and may address topics such as risk and vulnerability, financial and health-related decision making, market power and regulation, and global consumer trends. By publishing novel empirical studies, conceptual frameworks, and policy-relevant insights, the journal informs academics, policymakers, educators and practitioners who seek to protect and empower consumers. Over its decades of publication, the Journal of Consumer Affairs has become a respected voice in consumer research, reflecting evolving economic contexts and emerging societal challenges while advancing understanding of how markets and policies shape consumer outcomes. The journal is widely indexed and disseminated through Wiley’s global academic network.

Journal of Consumer Affairs (JCA) is :-

• International, Peer-Reviewed, Open Access, Refereed, General Economics, Econometrics and Finance, Sociology and Political Science, consumer behaviour, consumer welfare, household decision-making, financial literacy, public policy impacts, marketing, economics , Online or Print , Triennially Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0022-0078, E-ISSN: 1745-6606, Established: 1967, Impact Factor: 3.2
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE