Journal of Applied Marketing Science (JOAMS)

Journal of Applied Marketing Science (JOAMS) is the official journal of the Tanzania Marketing Science Association. The journal publishes high quality research papers in all fields of marketing. The Journal is interested in both theoretical and applied research with an emphasis on topics in branding, digital marketing, consumer behaviour, relational marketing, industrial marketing, market research, and related marketing disciplines.The Journal of Applied Marketing Science is an academic publication dedicated to advancing knowledge in the field of marketing through applied research and practical insights. The journal provides a platform for scholars, researchers, and practitioners to explore contemporary issues in marketing, including consumer behavior, digital marketing, branding, and market analytics. It emphasizes real-world applications of marketing theories and supports interdisciplinary research that connects marketing with economics, management, and technology. The journal publishes empirical studies, case analyses, and conceptual papers that contribute to both academic development and business practices. Special focus is given to emerging markets and developing economies, highlighting challenges and innovations within these contexts. By encouraging evidence-based research and practical solutions, the journal aims to bridge the gap between theory and practice.

Journal of Applied Marketing Science (JOAMS) is :-

• International, Peer-Reviewed, Open Access, Refereed, branding, digital marketing, consumer behaviour, relational marketing, industrial marketing, market research, Business Administration, Consumer Behavior, Digital Marketing, Advertising & Branding, It emphasizes real-world applications of marketing theories and supports interdisciplinary research that connects marketing with economics, management, technology , Online or Print , Bi-Annual Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 2799-2144, E-ISSN: 2799-2152, Established: 2023,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE