Journal of Ambulatory Care Marketing (JACM)

The Journal of Ambulatory Care Marketing was a peer-reviewed academic journal published by Haworth Press from 1987 to 1995. It focused on the intersection of healthcare delivery and marketing strategies within ambulatory care settings. The journal provided a specialized platform for researchers, healthcare administrators, and policy analysts to explore how marketing principles could be applied to outpatient care services, clinics, and community healthcare systems. Its scope included healthcare service promotion, patient satisfaction, organizational strategy, health communication, and market analysis of ambulatory care systems. The journal emphasized improving accessibility and efficiency in outpatient services through better planning, communication, and management practices. It also addressed the growing importance of healthcare competition and consumer-oriented service delivery during the late 1980s and early 1990s. Articles published in the journal often included case studies, empirical research, and theoretical discussions related to healthcare marketing innovations. It contributed to early academic discussions on how healthcare institutions could adopt business and marketing techniques without compromising clinical ethics or patient care quality. Although the journal was discontinued in 1995, its archived literature remains relevant for historical research in healthcare management and marketing evolution. It played a key role in shaping modern concepts of patient-centered care, healthcare branding, and ambulatory service optimization.

Journal of Ambulatory Care Marketing (JACM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Healthcare marketing strategies, Ambulatory care management, Hospital and clinic service promotion, Health policy and healthcare economics, Patient access and service delivery systems, Marketing research in healthcare settings, patient satisfaction, organizational strategy, health communication, market analysis of ambulatory care systems, The journal emphasized improving accessibility and efficiency in outpatient services through better planning, communication, management practices , Online , Semiannual Journal

• UGC Approved, ISSN Approved: P-ISSN E-ISSN: 0886-9723, Established: 1987,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE