Journal of Advertising Education (JAE)

The Journal of Advertising Education (JAE) is a specialized, peer-reviewed academic journal committed to advancing quality research, theory, and practice in the field of advertising education. Since its launch in 1996 by the Advertising Division of the Association for Education in Journalism and Mass Communication, JAE has provided a respected platform for scholarly work that explores how advertising is taught and learned in higher education environments. It is published bi-annually by SAGE Publications, reflecting its maturity and steady contribution to the field. The journal publishes a diverse range of content, including empirical studies, conceptual research, innovative teaching strategies, classroom case studies, opinion essays, and book or digital resource reviews relevant to advertising educators and communication scholars. With topics such as accreditation, instructional technology, creative pedagogy, ethical frameworks, diversity initiatives, international advertising instruction, and learning theory, the journal bridges the gap between academic scholarship and classroom implementation. Its rigorous peer-review process ensures academic integrity, while its affiliation with the AEJMC Advertising Division fosters a close connection to the professional community of advertising educators. JAE’s readership includes advertising faculty, academic leaders, and graduate students seeking insights that enhance both research and effective teaching practice.

Journal of Advertising Education (JAE) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, Communication, Education, curriculum development, accreditation, agency practice integration, assessment techniques, creativity in teaching, diversity and equity issues, ethics in advertising education, social media instruction, integrated marketing communication pedagogy, academic administrators, advertisers involved in education, mass communication graduate students , Online or Print , Bi-Annual Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1098-0482, E-ISSN: 2516-1873, Established: 2018,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE