International Journal of Sports Marketing and Sponsorship (IJSMS)

Publisher : Emerald Publishing Limited

Sports Marketing Sponsorship Consumer Behavior

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e-ISSN 2515-7841

p-ISSN 1464-6668

Issue Frequency Quarterly

Impact Factor 2.7

Est. Year 1999

Mobile 4401133231381

DOI YES

Language English

APC YES

Impact Factor Assignee Google Scholar

Email jamesz48@uga.edu

Journal Descriptions

The International Journal of Sports Marketing and Sponsorship (IJSMS) provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information (including case studies) to find important data, develop strategies, create presentations and understand how the industry is changing. Listed below are just some of the examples of themes covered by the journal: Consumer attitudes to sports and sports marketing programmes Event evaluation Demographic analysis Brand awareness Brand recall for sponsors/non-sponsors Ambush marketing Risk management Technology Merchandising strategies Globalization of sport

International Journal of Sports Marketing and Sponsorship (IJSMS) is :-

International, Peer-Reviewed, Open Access, Refereed, Sports Marketing, Sponsorship, Consumer Behavior, Brand Management, Event Management, Globalization Studies , Online or Print , Quarterly Journal
UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1464-6668, E-ISSN: 2515-7841, Established: 1999, Impact Factor: 2.7
Provides Crossref DOI
Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE