Pezzottaite Journals
2279-0934
Quarterly
2279-0942
2012
09419216270
India
English
YES
Google Scholar
editorinchief@pezzottaitejournals.net
The Journal is concerned with advancing knowledge and understanding to all aspects of retailing & rural business, its management, evolution, and current theory. Its emphasis will be on practical dimensions of organising and managing rural based organisations. Journal identifies the potential of the rural population and helps in finding ways and means to realise their potential. Journal also highlights and encourages socially relevant and useful research in various fields of rural & retail. It is international in scope and contents.
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