The �International Journal of Marketing Management� (IJMM) is an international online journal in English published half yearly (2 issues per year). The aim of IJMM is to publish peer reviewed research articles and review articles in rapidly developing fields of Marketing Management. This is an online open access journal having full access to the research and review papers. Users are allowed to read and download the articles with free of cost. The journal aims to cover the latest outstanding developments in the fields of Marketing Management specifically in the following branches The Journal publishes research and review articles. The scope of the journal is to publish manuscripts relating to Marketing Management and Strategy, Marketing Research and Techniques, Sales, Distribution and Supply Chain Management, Consumer Behavior, Retail Marketing, Market Research, Advertising Management & Sales Promotion, International Marketing, Emerging and Interdisciplinary Issues, Market Segmentation, Relationship Marketing, Business Marketing, Social Marketing, Internet marketing, Branding, Customer service, Customer Behavior Analysis and any other area related to Marketing Management.