International Journal of Bank Marketing (IJBM)
Journal Descriptions
The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers. International Journal of Bank Marketing (IJBM) aims to publish papers that relate to the marketing challenges of financial services providers around the globe. Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings. In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission. The general topic areas covered in IJBM include (but are not limited to): Advertising of financial services Behavioural finance Branding financial services Corporate social responsibility Customer Relationship Management (CRM) Institutional banking and finance Mobile and online banking Pricing financial services Retail banking Regulations affecting financial services marketing Segmenting financial services customers
International Journal of Bank Marketing (IJBM) is :-
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International, Peer-Reviewed, Open Access, Refereed, Marketing, Banking, Financial Services, Customer Relationship Management, Branding, Behavioural Finance , Online or Print , 8-issues-year Journal
- UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0265-2323, E-ISSN: 1758-5937, Established: 1983, Impact Factor: 6.9
- Provides Crossref DOI
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Indexed in: Scopus, WoS
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Not indexed in DOAJ, PubMed, UGC CARE
