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International Journal of Advertising (IJA)

Publisher :

Taylor & Francis

Scopus Profile
Peer reviewed only
Scopus Profile
Open Access
  • advertising and media
  • direct marketing
  • sales promotions

    • +3

e-ISSN :

1759-3948

Issue Frequency :

8-issues-year

Impact Factor :

5.3

p-ISSN :

0265-0487

Est. Year :

1982

Mobile :

4402080520500

DOI :

YES

Country :

United Kingdom

Language :

English

APC :

YES

Impact Factor Assignee :

GOOGLE SCHOLAR

Email :

enquiries@taylorandfrancis.com

Journal Descriptions

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.


International Journal of Advertising (IJA) is :

International, Peer-Reviewed, Open Access, Refereed, advertising and media, direct marketing, sales promotions, sponsorship, public relations, integrated marketing communications , Online or Print, 8-issues-year Journal

UGC Approved, ISSN Approved: P-ISSN - 0265-0487, E-ISSN - 1759-3948, Established in - 1982, Impact Factor - 5.3

Provide Crossref DOI

Indexed in Scopus, WoS

Not indexed in DOAJ, PubMed, UGC CARE

Indexing

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WoS
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