International Journal of Advertising (IJA)

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process.

International Journal of Advertising (IJA) is :-

• International, Peer-Reviewed, Open Access, Refereed, advertising and media, direct marketing, sales promotions, sponsorship, public relations, integrated marketing communications , Online or Print , 8-issues-year Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0265-0487, E-ISSN: 1759-3948, Established: 1982, Impact Factor: 5.3
• Provides Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE