Décisions Marketing (DM)

This official journal of the Association Française du Marketing is an academic journal focusing on marketing decision-making, taking into account both European and international perspectives. Created in 1993, Décisions Marketing is the official journal of the AFM (French Marketing Association). It is an academic journal focused on decision-making, with both a European and international scope. The articles published are based on research addressing relevant concepts and methods in marketing decision-making, with a critical perspective. They also explore related issues and strategies, such as innovation, communication, internationalization, and distribution. Additionally, the articles highlight emerging concepts and practices and present original theoretical and strategic viewpoints. Décisions Marketing has become the leading French-language academic journal in marketing with a decision-making focus. It is aimed at both academics and informed professionals interested in staying up to date with developments in the field of marketing. The journal is independent, bilingual (French/English), and based on a peer-review process.

Décisions Marketing (DM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, Marketing Decision-Making, Innovation Management, Strategic Management, International Marketing, Communication, Distribution Studies , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 0779-7389, E-ISSN: 2269-8469, Established: 1993,
• Provides Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE