Australasian Marketing Journal (AMJ)

The Australasian Marketing Journal (AMJ) is a scholarly publication dedicated to advancing the discipline of marketing through high‑quality research. As the flagship journal of the Australian and New Zealand Marketing Academy (ANZMAC), AMJ provides an international platform for original research that deepens theoretical insight and offers practical implications for marketers, educators, scholars, and policy influencers. The journal values studies that are conceptually clear, methodologically rigorous and relevant to contemporary marketing challenges — from digital transformation and consumer behaviour to branding strategy, services innovation and sustainability. AMJ fosters a broad and inclusive dialogue across diverse marketing subfields, encouraging submissions that push boundaries and contribute to academic discourse, while also generating applied knowledge with real‑world impact. Articles undergo a double‑blind peer review to ensure high research standards, and the journal’s editorial strategy emphasizes transparent process, inclusivity, and intellectual curiosity. By bridging theory and practice, AMJ helps shape marketing scholarship in Australasia and internationally, stimulating critical debate and inspiring future research.

Australasian Marketing Journal (AMJ) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, Economics and Econometrics, The journal is the official publication of the Australian and New Zealand Marketing Academy (ANZMAC) and covers a wide range of topics such as consumer behaviour, branding, marketing strategy, digital marketing, services marketing, sustainability, marketing academics, doctoral students, marketing practitioners and policymakers interested in rigorous research that advances understanding of marketing phenomena in the Australasian region and beyond , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1839-3349, E-ISSN: 1839‑3349, Established: 1998, Impact Factor: 3.8
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE