Asia-Australia Marketing Journal (AAMJ)

Asia‑Australia Marketing Journal was a scholarly peer‑reviewed academic journal focused on advancing marketing research, theory, and practice relevant to both Asia and Australasia. Established in 1993, AMJ provided a platform for academics, industry researchers, and practitioners to exchange rigorous research findings on topics such as consumer behaviour, marketing strategy, branding, cross‑cultural marketing, international marketing dynamics, services marketing, and marketing innovations within the Asia‑Pacific region. The journal aimed to bridge scholarly insights with commercial and practical marketing challenges encountered in emerging and developed economies of Asia and Australasia. During its publication years (1993–1997), AMJ published empirical studies, conceptual papers, literature reviews, and case analyses that reflected the diverse economic, cultural, and institutional contexts influencing marketing theory and practice in the region. Its scope integrated insights from both global marketing discourse and regional market phenomena, cultivating comparative research that could inform global marketing debates while being grounded in Asia‑Australasia realities. Although archival access shows that regular issues ceased in 1997, AMJ played an important role in strengthening regional marketing scholarship and was later incorporated into the broader Australasian Marketing Journal (AMJ) lineage focusing on Australian‑New Zealand marketing research.

Asia-Australia Marketing Journal (AAMJ) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing, general marketing theory, consumer behaviour, marketing strategy, international marketing issues in the context of Asia‑Pacific markets , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 1320-1646, E-ISSN: 1839‑3462, Established: 1993,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE