African Journal of Marketing Management (AJMM)

advertising branding customer orientation

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e-ISSN 2141-2421

Issue Frequency Quarterly

Est. Year 2009

DOI YES

Country Nigeria

Language English

APC YES

Impact Factor Assignee Google Scholar

Email ajmm@academicjournals.org

Journal Descriptions

The African Journal of Marketing Management (AJMM) is a peer reviewed open access journal. The journal commenced publication in April 2009. AJMM is currently published monthly and it is listed in the abstracting and indexing databases below: CNKI Scholar Economics and Business Studies Database - EconBiz The journal covers all areas of the marketing such as advertising, branding, customer orientation, service marketing, product placement, B2B marketing, digital marketing, marketing strategy, consumer behaviour and marketing channels. The journal specifically encourages the submission of articles focusing on innovative marketing solutions in Africa such as BoP marketing strategies, pricing strategies in emerging markets and mobile and social media marketing in emerging markets.

African Journal of Marketing Management (AJMM) is :-

International, Peer-Reviewed, Open Access, Refereed, advertising, branding, customer orientation, service marketing, product placement, B2B marketing, digital marketing, marketing strategy, consumer behaviour, marketing channels , Online , Quarterly Journal
UGC Approved, ISSN Approved: P-ISSN E-ISSN: 2141-2421, Established: 2009,
Provides Crossref DOI
Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE