The African Journal of Marketing Management (AJMM) is a peer reviewed open access journal. The journal commenced publication in April 2009. AJMM is currently published monthly and it is listed in the abstracting and indexing databases below:
CNKI Scholar
Economics and Business Studies Database - EconBiz
The journal covers all areas of the marketing such as advertising, branding, customer orientation, service marketing, product placement, B2B marketing, digital marketing, marketing strategy, consumer behaviour and marketing channels. The journal specifically encourages the submission of articles focusing on innovative marketing solutions in Africa such as BoP marketing strategies, pricing strategies in emerging markets and mobile and social media marketing in emerging markets.
African Journal of Marketing Management (AJMM)
is :
International, Peer-Reviewed, Open Access, Refereed,
advertising, branding, customer orientation, service marketing, product placement, B2B marketing, digital marketing, marketing strategy, consumer behaviour, marketing channels
,
Online
Quarterly
Journal
UGC Approved, ISSN Approved: P-ISSN , E-ISSN - 2141-2421, Established in - 2009, Impact Factor
Provide Crossref DOI
Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE
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