ABA Bank Marketing (ABM)

ABA Bank Marketing is a professional trade publication produced by the American Bankers Association, focusing on marketing and communication strategies within the banking and financial services industry. It serves as a key resource for banking professionals responsible for branding, customer acquisition, product promotion, and digital engagement. The magazine provides industry insights, practical case studies, and expert commentary on topics such as digital banking transformation, customer experience design, fintech integration, and regulatory compliance in financial advertising. It also highlights emerging trends in consumer behavior and how banks can adapt their marketing strategies to remain competitive in a rapidly evolving financial landscape. Unlike academic journals, ABA Bank Marketing is not peer-reviewed but instead focuses on real-world applications and professional development. It is widely used by marketing executives, bank managers, and financial communication specialists for strategic decision-making and industry awareness. Published monthly, the magazine plays an important role in connecting banking professionals with current best practices and innovations in financial services marketing. It reflects the evolving nature of banking communication in the digital era and supports the American Bankers Association’s mission of advancing the banking industry.

ABA Bank Marketing (ABM) is :-

• International, Peer-Reviewed, Open Access, Refereed, Banking and financial services marketing, Customer experience and engagement strategies, Digital banking and fintech communication, Brand management in financial institutions, Regulatory compliance in financial advertising, Market research and consumer behavior in banking, digital banking transformation, customer experience design, fintech integration, regulatory compliance in financial advertising, customer acquisition, product promotion, digital engagement , Online , Monthly Journal

• UGC Approved, ISSN Approved: P-ISSN E-ISSN: 1539-7890, Established: 2002,
• Does Not Provide Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE