Journal of Marketing Analytics (JMA)

The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline. The Journal of Marketing Analytics features applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy. The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field. The Journal of Marketing Analytics fosters new insights into the ways that companies approach their markets, adapt to changing market conditions, and respond to new competitors. Marketing analytics powers the current wave of data driven decision-making, and strategic leverage of data remains a powerful source of sustainable competitive advantage. Data has become the new lodestone of the modern knowledge economy. In today’s rapidly evolving market, storing and reporting of data are not enough. Marketers must quickly make sense of oceans of data, and bring new insight into action faster than ever. This journal helps marketers analyze their markets, adjust to changing conditions, and respond to new competitors.

Journal of Marketing Analytics (JMA) is :-

• International, Peer-Reviewed, Open Access, Refereed, Marketing Analytics, Data Science, Customer Relationship Management, Big Data Analysis, Consumer Behavior, Marketing Strategy , Online or Print , Quarterly Journal

• UGC Approved, ISSN Approved: P-ISSN P-ISSN: 2050-3318, E-ISSN: 2050-3326, Established: 2013, Impact Factor: 3.5
• Provides Crossref DOI

• Not indexed in Scopus, WoS, DOAJ, PubMed, UGC CARE